P&G’s Marc Pritchard calls for an end to the ‘archaic Mad Men model’

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P&G’s Marc Pritchard calls for an end to the ‘archaic Mad Men model’

P&G is set to take more control of its own media and creative as it looks to transition its marketers from “project managers to brand managers”.

Source: www.marketingweek.com/2018/03/01/marc-pritchard-end-archaic-mad-men-model/