Thinking inside the subscription box: New research on e-commerce consumers

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Thinking inside the subscription box: New research on e-commerce consumers

Thinking inside the subscription box: New research on e-commerce consumers

We surveyed thousands of US shoppers to understand subscription e-commerce trends. The findings have implications for start-ups, as well as retailers and consumer brand manufacturers entering the market.

Source: www.mckinsey.com/industries/high-tech/our-insights/thinking-inside-the-subscription-box-new-research-on-ecommerce-consumers